Press launch event
Anton Alverez @ 100 Bishopsgate
We were asked to help a very busy marketing department bring together a press launch in February. With only a few weeks notice, we created and refined a brief, sourced furniture, catering, bar, florists and managed a budget - taking a huge weight off our clients shoulders.
The press launch was to showcase the sculptural artist Anton Alverez, who was commissioned by our clients to create art for their lobby. With an empty space available, they decided to remodel this into a live working studio for Anton & his team and invite press along to see the art come to life!
We needed to use the space to maximum efficiency, with a lot of studio equipment to work around. We designed a layout, and had to amend it slightly on the day due to oversized equipment that couldn’t be moved. We created a brief inspired by construction, as that’s how the artists work - and the press loved the results, with multiple features coming from the event.
